Sustainability Campaign Case Study
Client: noosa Yoghurt
Project Overview
As Lead Art Director for Noosa’s sustainability campaign, I developed the overarching visual identity to communicate the brand's eco-friendly initiatives. The campaign highlighted waste reduction, local agricultural support, and pollinator protection, with a focus on clear, impactful messaging and engaging visuals. My role involved creating all campaign assets, from in-store signage to animated social videos and an email continuity program.
Creative Challenge
The challenge was to effectively highlight Noosa’s sustainability efforts in a way that would be visually compelling across various touchpoints, while also delivering clear, engaging messaging about the brand’s initiatives. The assets needed to connect with consumers in a meaningful way, encouraging them to support eco-conscious choices through their purchases.
Creative Approach
Visual Identity: I crafted a nature-inspired aesthetic, using earthy tones and eco-friendly motifs that aligned with Noosa’s commitment to sustainability. The goal was to visually represent the brand’s values while resonating with eco-conscious consumers.
Product Photography: I provided art direction for product photography, ensuring it complemented the campaign’s sustainability theme by emphasizing natural ingredients and eco-friendly packaging.
Asset Creation: The deliverables spanned in-store signage, which promoted recycling and waste reduction, animated social videos focusing on pollinator protection and local agriculture, and an email series to educate consumers on Noosa’s eco-conscious efforts.
Results
The campaign effectively raised awareness of Noosa’s sustainability initiatives, enhancing consumer engagement both in-store and online. The cohesive visual narrative reinforced the brand’s eco-friendly image, encouraging more sustainable choices and deepening customer loyalty.
Agency: VOCO Creative, Sovos Brands
Photography: Red Tooth Images
